You are Magnetic so should be your Personal Brand
Forget formulas and templates. We build you a brand as bold as you are that gets you on stages, podcasts, and in front of clients who matter.
You’re an impact-driven entrepreneur or coach who
- Attracts clients who are NOT ready to work with you (and don’t have the right budget)
- Wastes money on ads and marketing strategies that bring zero results
- Ideal clients scroll past you daily because your presence doesn’t stop them
- You convert low-quality leads who drain energy instead of premium clients
We have something to talk about
Words to the people behind the Brands
“Michele is a total rockstar! He made the whole branding thing feel effortless. From the photoshoot to the live website, he nailed it all!
His approach is so genuine and full of heart. Big thumbs up!”
Emily McCarthy
Founder of Meditate with Emily
“I avoided rebranding for two years because I thought it would consume all my time and energy.
Michele made it effortless. Minimal involvement from me, maximum results. The brand looks amazing, and I barely had to lift a finger. Should’ve called him years ago.”
Rob Zampino
Founder of RZ Coaching
“Michele’s branding transformed our franchise growth.
The new website converted so much better that we’re now attracting twice as many qualified franchisees. People see the brand and immediately want in. Best investment we made this year.”
Neel Parekh
Founder of MaidThis Franchise
“If you’re an entrepreneur who wants to express your mission with clarity, confidence, and high energy, I can wholeheartedly recommend working with Michele.
I absolutely loved every single session we had together. His energy, presence, and the genuine time and attention he gave me made the whole experience feel inspiring and uplifting”.
Nathalie Van Den Berg
Trauma and Mindset Coach
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Design Magazine
“Michele’s branding gave me something I didn’t expect, confidence. When I introduce myself to new clients now, they already see me as the authority.
No more explaining, no more convincing. They’re ready to work with me from the first conversation.”
David Lahav
Entrepreneur and Meditation teacher
I’m Michele and I created InnerLight.digital to support ambitious, impact-driven entrepreneur and turn their unique journeys into memorable brands.
Michele
Founder of InnerLight Digital
I will help you
- Master your story and craft messages that actually convert premium clients
- Attract speaking opportunities and partnerships that align with your vision and values
- Transform your energy into a digital presence that stops people scrolling immediately
- Position yourself as the authority so competition completely disappears from view
Check out some of the most recent Magnetic Brands
My 3-step Magnetic Branding process
Step 01
A Message that sells
We find what makes you unique and turn it into a message that actually resonate. This is what makes premium clients pick you, and what gets you on stages.
What’s the shift: selling becomes easier because your message does half the work.
Step 02
Presence that converts
We shape the narrative that positions you as the go-to expert. The right story attracts speaking opportunities, podcast invitations, and clients who see you as the authority, not just another option.
What’s the shift: you become the obvious choice. prospects arrive pre-sold.
Step 03
System that books calls
We build your entire client attraction engine: lead magnet, funnel, emails, ads. all done for you.
What’s the shift: qualified buyers booking sales calls directly to your calendar. You stop chasing and start choosing who you work with.
Alignment in your Brand unlocks true abundance and freedom
01
Gain Clarity
Know exactly what makes you different and who you serve, so marketing and sales become effortless instead of a grind.
04
Command higher prices
When clients see your unique value clearly, price resistance disappears. They’re buying transformation, not comparing costs.
02
Master your story
Craft messaging that stops scrolling and makes premium clients think “this person gets me” within seconds of finding you.
05
Get speaking opportunities
A strong brand opens doors to stages, podcasts, and partnerships that position you as the go-to authority in your space.
03
Attract premium clients
The right people find you naturally when your brand matches your energy. No more chasing or convincing required.
06
Build authority status
Become the obvious expert people recommend and reference, so opportunities come to you instead of you chasing them down.
01
Gain Clarity
Know exactly what makes you different and who you serve, so marketing and sales become effortless instead of a grind.
02
Master your story
Craft messaging that stops scrolling and makes premium clients think “this person gets me” within seconds of finding you.
03
Attract premium clients
The right people find you naturally when your brand matches your energy. No more chasing or convincing required.
04
Command higher prices
When clients see your unique value clearly, price resistance disappears. They’re buying transformation, not comparing costs.
05
Get speaking opportunities
A strong brand opens doors to stages, podcasts, and partnerships that position you as the go-to authority in your space.
06
Build authority status
Become the obvious expert people recommend and reference, so opportunities come to you instead of you chasing them down.
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Leaders
Why partner with
Inner Light?
You know that feeling when you meet someone and instantly think, ‘That’s it’? That quiet click of recognition, like you’ve finally found what you’ve been looking for.
That’s not luck. It’s alignment.
We get it because we’re the same. Purpose-driven entrepreneurs with one foot in the spiritual and one in the real world. InnerLight exists to help conscious leaders like you build Brands that create genuine impact and attract clients who truly get you.
Some more Love from our Brands
It’s all about the People
Michele
Founder
Katrin
SEO Manager
Nastia
Lead Developer
Elena
SEO Analyst
Karlo
PPC Manager
Earl
Junior SEO
Anna
Developer
Personal Branding Insights for Purpose-Driven Leaders
Still not sure what a Magnetic Personal Brand can do for you?
Do heart-centered entrepreneurs need personal branding?
The answer is a resounding YES.
Your vision of making a positive impact on the world shouldn’t be overlooked. Embracing your full potential may be daunting, but don’t let fear hold you back. Your vision is too valuable to be kept under wraps.
I understand the fears and self-doubts you’re experiencing. That’s why I created Inner Light, to empower transformational leaders and give them a strong digital presence.
My goal is to help you craft a personal brand that accurately reflects your unique journey and attracts your ideal clients like a magnet. Let’s bring your vision to life!
How to choose the right branding agency?
When it comes to working with a branding professional, there are key factors to consider. But first and foremost, make sure your visions are aligned.
As purpose-driven entrepreneurs, the journey matters as much as the destination. Would you work with someone who has a questionable work ethic or disregards others’ feelings for their own gain? I don’t think so.
Once you’ve established compatible visions, here’s what to keep in mind:
- Check out their past success stories and what they’ve done for clients. It’ll give you an idea of what to expect.
- Read client testimonials to see what words they use to describe the collaboration. Does it align with what you want in the branding process?
- Take a look at their “About Us” page to understand the reason behind the creation of the agency. Does it resonate with your personal vision?
- Check out their social profiles to see a more relaxed side of the brand. Observe how people interact with their content and if they show genuine affection and admiration.
- Book an intro call to meet someone from the team and assess their communication style. How comfortable do you feel working with them?
Choosing the right branding expert means gaining a valuable partner in your success. Choose wisely.”
Should I look for a branding agency near me?
Local availability can be a plus for some services, but not necessarily for specialized ones like branding.
Don’t limit yourself to just nearby options. Focus on finding the right fit for your needs.
Distance shouldn’t matter if the agency aligns with your vision and values.
I work with purpose-driven entrepreneurs globally, from the US to Europe to Australia. They trust in my work ethic and shared visions, rather than sharing the same neighborhood.
And, as I travel often between Boulder and Ubud, I have the chance to meet with many clients in person.
What to expect when working with a branding agency
At Inner Light, we approach personal branding differently than other agencies. Our focus is on the journey, not just the outcome, and the end result is always exceptional.
Our mission is to capture the magic and inspiration of your one-on-one interactions in your digital presence. We steer clear of cookie-cutter solutions and instead take a journey of self-discovery, where your brand and messaging emerge organically through deep work.
By following this process, you’ll end up with an authentic message that deeply resonates with your ideal clients, and a personal brand and website that truly represent you and attract your ideal customers.